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The 6th International Workshop on Organisational Semiotics

Virtual, Distributed and Flexible Organisations
11 - 12 July, Reading, UK

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Programme

11 July 2003

Time

Topic

Venue

09:00-10:00

Registration and tee/coffee

Engineering Common Room Ground floor, Computer Science Department, see maps

10:00-11:00

Invited talk: Semiotics, Compassion and Value-Centered Design
            Joseph Goguen

Gordon Lecture Theatre, Ground floor, Computer Science Department, see maps

11:00-11:45

Anticipated Activities in Process Control, Literary Fiction, and Business Processes
            Peter B
Øgh Andersen

Gordon Lecture Theatre

11:45-12:30

A Semiotic Model of User-Interface Metaphor
            Pippin Barr, Robert Biddle, and James Noble

Gordon Lecture Theatre

12:30-13:00

On the Semiotic Analysis of International Communication over Computer Networks
            John H. Connolly and Iain W. Phillips

Gordon Lecture Theatre

13:00-14:00

Lunch

Engineering Common Room

14:00-14:45

The semiotics of user interfaces – a socio-pragmatic perspective
           
Jonas Sjöström and Göran Goldkuhl

Gordon Lecture Theatre

14:45-15:30

Launching Organizational Semiotics in the Real World: How to Prepare for it?
           
Carlos Alberto Cocozza Simoni and M. Cecília C. Baranauskas

Gordon Lecture Theatre

15:30-16:00

Tea/Coffee Break

Engineering Common Room

16:00-16:30

Towards a taxonomy of computer based signs for e-commerce: a semiotic analysis of ‘trust’ signs embedded in an exemplar UK eFinance site
            Tim French

Gordon Lecture Theatre

16:30-17:00

Organizational Learning in Complex Environments: the Case of the Air Safety
            Elena Revilla and José Sanchez-Alarcos

Gordon Lecture Theatre

17:00-17:30

A Semiotic Insight into Model Mapping: Knowledge Representation and Information Flow
            Hongwei Michael Xu and Junkang Feng

Gordon Lecture Theatre

17:30-19:00

Organised transportation to Grand Imperial Chinese Restaurant [1]

Outsider the Computer Science building

19:00-

The Workshop Dinner

The Grand Imperial Chinese Restaurant, 43-45 Oxford Road, Reading RG1 7QG, see maps

12 July 2003

Time

Topic

Venue

9:00-10:00

Invited Talk: Semionics: A Proposal for the Semiotic Modeling of Organizations
            Ricardo Ribeiro Gudwin

Gordon Lecture Theatre

10:00-10:30

Tea/Coffee Break

Engineering Common Room

10:30-11:15

Interface Design for the Changing Organisation: an Organisational Semiotics Approach
            Rodrigo Bonacin, M. Cecilia C. Baranauskas, Kecheng Liu

Gordon Lecture Theatre

11:15-12:00

Designing Space Systems in Multi-Viewpoints Semiotics
            Daniel Galarreta

Gordon Lecture Theatre

12:00-12:30

The Assurance Paradigm and Organisational Semiotics: A New Applications Domain
            Hart Will and Darren Whobrey

Gordon Lecture Theatre

12:30-13:30

Lunch
Program Committee Meeting

Engineering Common Room

13:30-14:30

Posters Session:

Identifying Generic Business Processes Using Semantic Analysis
            Boris Shishkov, Zhiwu Xie, Kecheng Liu, and Jan L.G. Dietz

Aiding Semiotic Analysis using Natural Language Processing Tools
            Ken Cosh and Pete Sawyer

Build - to - order (BTO): E-Business Model for PC’s manufacturer in Asian Developing Countries
            Rusdy Hartungi, Oscar Mangisengi, and Abraham K. Lomi

Considering Norms and Signs within an Information Source-Bearer-Receiver (S-B-R) Framework
            Wei Hu and Junkang Feng

Improving the information gained from short answer questionnaires
            William Fone

Facilitating Useful Object-Orientation for Virtual eBusiness Organisations Though Semiotic
            Simon Polovina and Duncan Strang

Engineering Common Room

14:30-15:15

What’s in A Commitment?
           
Joaquim Filipe

Gordon Lecture Theatre

15:15-16:00

An Information System Designing as a Persistent Multi-Viewpoints Requirements Elicitation Process
            Pierre-Jean Charrel

Gordon Lecture Theatre

16:00-16:30

Social constructs and boundedly rational actors: A simulation framework
            Martin Helmhout, Henk W. M. Gazendam, and René J. Jorna

Gordon Lecture Theatre

16:30-17:00

Tea/Coffee Break

Engineering Common Room

17:00-18:00

Discussion Forum: Current Work & Future Directions/Close

Gordon Lecture Theatre

19:00-

Dinner

Whiteknights Hall

Contact: Secretariat +44 118 3786024


[1] Free transportation will be provided to workshop participants to and from the restaurant. The restaurant is located in Reading Town Centre. Outward journey must be within this time slot. Return time will depend on the dinner.

Invited Talk:  Semiotics, Compassion and Value-Centered Design

by Professor Joseph Goguen

Dept Computer Science & Engineering
University of California, San Diego

Abstract

It is difficult to design computer-based systems that satisfy users; failure is common, and even successful designs often overrun time and cost. This motivates user-centered design methods. But users often don't know what they need. This motivates ethnography and iterative design. However these are slower, more expensive, and still can fail. We argue that values are key to the promise of socially sensitive design. Algebraic semiotics provides a rigorous notation and calculus for representation that supports discovering values in narratives, while compassion supports both better analysis and better ethics in design. Together they move some way towards value-centered design. The talk will also discuss some case studies.

slides               full paper

Invited Talk:  Semionics: A Proposal for the Semiotic Modeling of Organizations

by Prof. Ricardo Ribeiro Gudwin
Intelligent Systems Development Group
DCA - FEEC - UNICAMP, Brazil

Abstract

In this talk, we will present Semionics, our contribution to the field of Computational Semiotics, and propose its use in order to build and simulate models of organizations. Computational Semiotics refers to a research area where semiotic techniques are used in order to synthesize semiotic processes in computers and computer-based applications. Semionics is the main technology developed by our research group, based on Peircean semiotics with the aim of providing both modeling and a simulation artifacts for the design of such semiotic systems. We will present the main backgrounds of semionics - the semionic network - what it is and how it works. Further, we will show some applications of semionic networks for the modeling and simulation of small business organizations.

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